Project Duration
2 Months
Role
Product Designer
The Challenge/Problem:
A beloved 25-year-old physical store, renowned for its sophisticated atmosphere and personal customer relationships, was experiencing a decline in sales as its loyal, aging customer base became less mobile. The absence of an online presence prevented the store from reaching new, younger consumers nationwide, limiting its growth and digital relevance.
The Solution/Outcome
Designed and launched an intuitive and visually refined e-commerce platform that successfully translated the physical store's sophisticated, artisanal brand and personalized customer experience into a compelling digital presence. The website aimed to attract and engage a younger, digitally-native audience while providing a convenient shopping channel for existing loyal customers.
Research
Through interviews, in-store observation, and market analysis, I uncovered key insights:
Brand Essence: The store’s identity relied on elegance, detail, and personal touch — crucial to preserve online.
Older Customers needed a simple and trustworthy online experience.
Younger Shoppers (25–35) were drawn to natural, high-quality products with strong storytelling and a seamless mobile experience.
Digital Discovery Gap: Without a website or social media presence, the store was invisible to new audiences.
Persona
Ana, 28, marketing coordinator, values unique, ethically-sourced products and shops online via mobile. She seeks visually pleasing experiences, strong product narratives, and gift-worthy items with personality.