Mobile first website

Website Design (2023)

Project Duration

3 Months

Services Provided

UX-UI designer

Problem

Every year the city of Recife opens the enrrolment process for the public schools in the city, but the resoults are always bad. With that statment was necessary to goo deep on the resurch and understand the problem in a more complete way.

Those are a few of the problems found:

Complexity of the Enrollment Website: The website used for the enrollment process was overly complex and difficult to navigate, especially for parents who are not tech-savvy. Confusing navigation, unclear instructions, and a lack of intuitive design can frustrate users and deter them from completing the enrollment process.

Lack of Mobile Optimization: Many parents access the enrollment website using mobile devices, such as smartphones or tablets. If the website is not optimized for mobile use, it can lead to a poor user experience, with pages not displaying correctly or being difficult to interact with on smaller screens.

Insufficient Information: The website fail to provide adequate information about the enrollment process, including deadlines, required documents, and eligibility criteria. Without clear guidance, parents may feel confused or uncertain about how to proceed, leading to delays or errors in their applications.

To improve the enrollment process, Recife needed to focus on making its website more user-friendly and accessible. This involves conducting user testing, implementing responsive design and displaying the necessary informations for users. By enhancing the website's usability and accessibility, Recife can improve the overall enrollment experience for parents, leading to better outcomes for students.

Process

Product Users: The target users are parents and guardians of children who live in lower classes of society in the city of Recife.

Quantitative Research: The research was carried out analyzing our users and also the results of previous years, in order to be able to build a solution based both on the needs of users and on data analysis.

Resoults :

- 80% of users on the past year were on mobile devices
- 48% of the adult in the city are functionally illiterate
- 22.378 vacancies for new students

User Needs:

Easier way to enroll their childrens in schools
A way to evaluate the best school for your child, based on both quality and geographical distance
Easy monitoring of chosen vacancies and schools, with easy visualization of feedback

Product Users: The target users are parents and guardians of children who live in lower classes of society in the city of Recife.

Resoults :

- 80% of users on the past year were on mobile devices
- 48% of the adult in the city are functionally illiterate
- 22.378 vacancies for new students

User Needs:

Easier way to enroll their childrens in schools
A way to evaluate the best school for your child, based on both quality and geographical distance
Easy monitoring of chosen vacancies and schools, with easy visualization of feedback

Product Users: The target users are parents and guardians of children who live in lower classes of society in the city of Recife.

Resoults :

- 80% of users on the past year were on mobile devices
- 48% of the adult in the city are functionally illiterate
- 22.378 vacancies for new students

User Needs:

Easier way to enroll their childrens in schools
A way to evaluate the best school for your child, based on both quality and geographical distance
Easy monitoring of chosen vacancies and schools, with easy visualization of feedback

Solution

Recognizing the critical need to enhance the enrollment process for public schools in Recife, our team embarked on a journey to understand the challenges and create a solution that places design and usability at the forefront. Delving deep into the research, we uncovered a multitude of issues plaguing the current system, from overly complex websites to a lack of mobile optimization and insufficient information. Armed with these insights, we set out to create a solution that not only addresses these pain points but also fosters an intuitive and functional experience for all parents involved. Through a user-centered approach and leveraging data from previous years, our solution aims to revolutionize the enrollment process, ultimately leading to better outcomes for students and parents alike. Here's how we approached the problem and crafted a solution that puts user experience front and center.

- User-centered design approach

- Analysis of data from previous years

- Simplified website navigation

- Enhanced mobile optimization

- Clear and comprehensive information provision

- User testing for feedback and improvement

- Responsive design implementation

- Focus on accessibility for all users